About us

Driven by Passion, Guided by Innovation:Berlin Tires Family

Mobility has always been a topic that has constantly inspired us and has therefore been a close and loyal companion in the wonderful development of the Berlin Tyres family. We plan, control and coordinate all company and product processes from our headquarters in Berlin and are responsible for the progressive further development of the five brands we represent in the tyre, rim and e-bike sectors.

It is our established values such as experience, trust and perceptiveness, but also our visionary thinking, that enable us to successfully recognise the diverse interrelationships between product and market at an early stage.

We will continue to expand our growing number of satisfied customers, dealers and sales partners in the future. You can look forward to our horizontal and vertical diversification of our brands Berlin Tyres, MAM Leichtmetallräder, KESKIN WHEELS, Keskin eBike and Syron Tyres.

We are happy to assist you in person or in our online partner shops and thank you and a growing fan base in over 45 countries.

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One Company, Six Brands

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Our values
We believe in the power of innovation, trust, and progress. These values drive everything we do and guide us in building lasting relationships with our customers, partners, and communities.
Innovation
We embrace forward-thinking ideas and cutting-edge solutions to stay ahead in a fast-changing world. Innovation is at the heart of how we create value for everyone we serve.
Quality
Excellence is our standard. From our products to our services, we are committed to delivering the highest quality that exceeds expectations.
Sustainability
We care about our planet and future generations. By adopting sustainable practices, we aim to minimize our environmental footprint and make a positive impact.
Trust
Integrity and transparency form the foundation of our relationships. We build trust by staying true to our commitments and putting people first.
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